Marketing - Research (37)

@BRINT Good all around site for business research @ResearchInfo Specific to marketing research this site contains articles, roundtable discussions, job posting, calculators and much more. 301 Great Ideas 301 Great Ideas from America's Most Innovative Small Companies; contains a list of 21 smashing ideas companies implemented in marketing research. Active Media Active Media works commercially to provide people with all and any sorts of Internet market research reports. Bring The Store To The Shopper Di-Ann of Eisnor Interactive offers some creative ways businesses are targeting offline, and provides some success - and failures - you can learn from. Build More Business With Your Existing Customers Your most profitable customer is a repeat customer. Nick Robinson, of The Marketing Guild, discusses 12 ways to cultivate this valuable market. Burwell Enterprises - Information Brokering Provides a searchable listing of so called "information brokerage" industry. Business Builders - Market Analysis Good research related article on how to analyze markets. From Entrepreneurial Edge Online Business Research Tutorial Intellifact.com presents a basic tutorial for doing research that covers a lot of ground though does not go into great detail. Customer Satisfaction Survey Form You WANT to know what keeps your customers coming back! The article features a downloadable survey, from the Business Owner's Toolkit Digging for Demographics Charles Sayers wants you to tell him everything you know about your customers... not what you think you know. Face Time Victor Hunter looks at combining and focusing your marketing tools to make your marketing efforts more productive. Fuld Intelligence Dictionary Find out definitions to over 100 buzzwords used in the competitive intelligence field. Going Psycho over Demos Rob Frankel busts a common misconception: It's not sampling... it's prospecting right to your target market Good Playthings Are Good Business Richard Cross shows us how a Paris toy company uses prospecting, research, and other marketing tools, to create a customer base that competes for the company's attention! Grandma Got Run Over By Bad Research Inc. Magazine chronicles one company's demise from poor market research. How Big Is Big Enough- When it comes to sampling, size DOES matter. Marketing Tools magazine examines two types of research which can make your budget, and efforts, produce better results. How My Mom Uses the Web The "Mom Test" and other unscientific experiments reveal much to Tom Hespos. Identify Your Target Market Sam Parker at JustSell.com shows you how to find your customers.. those who buy what you make or do. If Your Line Isn't In The Water... You can't catch a fish. Sam Parker illustrates what happens when we are not in front of our target market. IntelliQuest Another source for obtaining research reports on the markets available on the Internet. Just No Incentive To Shop On The Net Wayne Rash brings up some very good points to consider as we price our goods. Marketers Overlooking the Obvious NetMarketing shows how a Web site takes marketing to a new level by allowing prospects to sell themselves. Marketing Research and Marketing Short, useful articles marketing research and marketing from Canadian Innovation Centre. Marketing Research Index M.R.I. A site useful for both professionals and academics. Marketing Research Tools Marketing research firm Intelliquest offers statistical calculators, white papers and a newsletter devoted to technology marketing. Online Basic Search Skills Article explaining online market research. Pricing Essentials from Floor to Ceiling Setting prices for our services is one of our most important and challenging responsibilities - from Guerrilla Marketing Online. Quirk's Offers articles, research glossary, and searchable source book of over 5,800 research firms. Seeing Is Believing Watching what customers do with your products can trigger new marketing ideas. Dorothy Leonard and Jeffrey Rayport explore this goldmine of ideas. The Advertising Agency London's Information Centre goes into detail about what ad agencies can do, and touches on how to tell if one is effective. The Power of Observation Sean Carton uncovers how we can be more productive by watching our visitors' patterns. The Prospecting Seminar John Graham describes how two or three hours can establish you as an expert, develop the public's trust, and add to your customer base The Ten Commandments of Prospecting Paul Goldner of the Sales & Performance Group gives ten easy steps to growing your customer base. Understanding Your Customers – The Key to Success Ask SCORE. You can never know too much about the people who frequent your business. What Do Your Customers Really Think of You Michael Bernbergh looks at asking the question that you really want to know the answer to. What Makes Buyers Tick... and Click- Webologist Deborah Kania escribes a shift in online buying levels and habits.