Marketing - Direct (34)

18 Steps to Writing a Powerful Sales Letter Russ Von Heolscher writes a comprehensive guide to creating the main part of a direct response mail campaign.  301 Do-It-yourself Marketing Ideas 27 highly effective and successful ideas that were used by companies in their direct marketing programs  Communicating with TACT Proper language means more than not using "four-letter words." The article, by Ann Stace Wood, Ph.D., gets cut short, but not until after an important point is made  Direct Mail Sins You Need To Avoid This report by the American List Counsel discusses basic steps you can take to ensure that you waste as little of your marketing budget as possible.  Direct Marketing 101 Take the time to go through all the articles in this series from ListsNow. it truly starts you off at Square One!  Direct Marketing Association Revises Guidelines Marketing Tools Magazine reviews new standards designed to bolster confidence in current marketing techniques.  Direct Marketing News Web site from the publishers of Direct Marketing Magazine.  Direct Marketing World Bills itself as the "Information Center of the Direct Marketing Industry." Site contains library of publications and articles, job listings and calendar of events.  Email by Request Marketing Tools magazine describes a more refined version of direct marketing via email.  Free Direct Marketing Tips & Tidbits Know-it-All Publishing puts out many golden nuggets of free information that can help your small business succeed.  Funnel Your Way to Maximum Profits THE Direct Response marketing strategy, completely defined by Mastermind Marketing Media.  Goodwill Targeting Putting pen to paper may be an old-fashioned marketing strategy, but it works.  How to Reach Your Target Market for Less Than-- Using a flyer? Read Robert Imbrale's article, first. He's got some great tips!  How to Write Sales Letters That Sell Again and Again Robert Imbriale shows how when it comes to sales letters, emotion is what really sells.  How to Write Sales Letters That Sell, Sell, Sell! Master this craft described by WilsonINet.  If We Must Receive Promotional Materials… National Family Opinions Research, Inc. conducted a survey, and the results may surprise you. Learn where U.S. consumers prefer to get all the promotional materials.  Internet Direct Marketing Bureau Industry group whose mission is to "ensure the maximum effectiveness and acceptance of direct marketing on the Internet.  Mail Advertising Service Association (MASA) National trade association for the mailing services industry.  Mail Order Pitfalls and Profit Tips Marty Foley gives advice to people who ar considering entering direct marketing by mail.  Nerd World- Direct Marketing A list of links to companies and services that specialize in providing mailing list and other direct mail activities.  Opt-Out or Get Out The Direct Marketing Association makes privacy protection a condition of membership.  Preventive Medicine The Direct Marketing Association has established guidelines for marketing via email. No spam, of course, just common-sense use of email.  Senses and Sensibility Human beings have five senses to appeal to...  Solutions to 10 Most Pressing Direct Mail Problems Jay Levinson and David Garfinkel team up to reveal ways to maximize your sales letters' potential for greater results.  Spamming – Is It Ethical There's lots of information in this article by Carl Kline. We find. We post. You read. You decide.  Take a Flyer From Inc. Magazine's 301 book series, 90% of this company's business was created this way.  The Age of Catalogs Abacus investigates how different age groups spend on mail order.  The Analogical Approach Landscape architactural firm uses unique direct-mail campaign to build relationships  The Fortune is in the Back End Mastermind Marketing Media reveals where the really big money is in Direct Marketing.  The Good, the Bad, and the Ugliest Use of Email! An amusing and informative look at a frustrating tool, by Gary Christensen  Tips, Ideas, How To... Mail Order Marketing is powerful, if you know how to use it - from the National Mail Order Association  Track the (Phone) Numbers Inc. Magazine demonstrates how you can use telephone numbers to determine where your marketing dollars are being most wisely spent.  What do Sales Letters Need Today- From the National Mail Order Association's Mail Order Museum, Paul Muchnik's 1941 article is as pertinent today as it was back then.