2. Challenges that may face up companies willing to jump online or already there

• What are the reasons for the hesitancy to make a commercial transition online?

• eCommerce is transforming your business! What change are happening and what are likely to occur? How can one make these transformations happen, without struggling to catch up?

• How to define or refine your online business objectives as the business environment is fast changing?

• What are the implicit requirements of a successful eCommerce presence?

• How to set up your internal business structure and plan ?

• How to analyze your business environment: its opportunities and threats?

• How to define your online strategy and to continually adjust it so that it fits with today's rapidly changing environment?

• How to integrate any possible usage of the Internet with the other elements of your marketing program?

• How to implement your strategy and build your online presence?

• How people will find you on the Internet (promotion strategies)?

• How to manage the conflict between the nature of the Internet and the nature of your business?

• How to improve your employee skills and attitudes? How to let them acquire the right eCommerce mindset?

• How to coordinate the content management of your site and align it with your strategy?

• How to  avoid security gaps related to your online presence (your business info,  transactions, ...)

• How to integrate supply chain, inventory and service management, with legacy systems?

• How to effectively link to business partners?

• How do you see your customers behavior changing because of the spread of information technology? How should your organization reshape itself to react?

• How to get the time to be ahead of the learning curves for eCommerce related issues?

• How to build your marketing strategy?

• How to make visitors to you site becoming shoppers?

• How to offer an efficient internet enabled cutomer service?

• How to integrate your data with buyer and sellers systems?

• How to bring a workforce up to speed especially--although not exclusively--in existing "brick and mortar" firms while  jumping into the e-biz fast lane?

• How to deal with training your employee to use new ecommerce systems and how to retain your employee?

• How to avoid making quicker decisions which are not usually better ones because of time restraints?

• How to create the ability to communicate with ease between IT and business units?

• How to reshape customers relationships?

• How not to treat your customers as opponents, but rather to concentrate on their wants and needs?

• How to foster customer retention and customer satisfaction?

• How to deal with your competitors that can check your prices everyday and adjust theirs using intelligent agents technology?

• How to protect your branding?