4) Emergence of new technologies
and trends:How the consumer will adapt?
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Availability of new tools (track shipment, shopping agents, real time
adaptive personalization technology...)
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Collaborative filtering technology to create consumer communities (
relationship with businesses and relationships with consumers inside a
community)
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virtual enterprises -- companies that group together to offer products
and services that would be beyond the capabilities of any of the individual
companies.
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Automatic matcher - if you have any special requirements that are not
not matched, by submitting your WANTED or FOR SALE wishes, UPYP
will automatically notify you via email whenever there's a match for your
wish coming up. This saves both sellers' and buyers' time of coming back
to check every day.
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Knowledge-based navigation- Product-Oriented catalogs, based on Navigational
Database technology. Complicated logic relationship among products can
be easily built inside. It acts like a smart salesman managing a Web store.
It can recommend related products for customers, find alternative products,
find parts of this product
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NewChannel's
Real-Time E-Commerce Sales Force NewChannel's new "targeted engagement"
technology gives e-commerce companies the ability to add personal interaction
between online shoppers and sales representatives. Engagement Service
Plan (ESP) technology which aims to link salespeople and customers on the
Internet through e-commerce transactions
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Suggestive selling and personalized recommendations
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Emergence of new ways to pay (using cell phone to pay utilities)
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Data-mining and one-to-one marketing strategies abound. And everything
is being made customer-specific.
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Emergence of new ways of payment other than credit cards such as: Smart
cards ( reducing fraud by automatically validating the consumer’s identity)
and digital cash (for consumers who wish to purchase goods or services
anonymously).
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Web-based clothing stores already incorporate technology that allows
to simulate the physical act of trying on clothing in a store’s dressing
room: customers to “try on” clothing. Deciding between a Large or Extra-Large
sweater may be as simple using the computer mouse to “drag” the virtual
sweater over a 3-D image of oneself to see whether it is too snug or a
perfect fit.
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As video and voice become more widely used, some Internet sites can
be expected to give customers the choice to click on a button and speak
directly with a customer service or sales representative via the Internet.
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The MilliCentTM
microcommerce system provides a new way to buy and sell content in
very small amounts over the Internet. The system supports transactions
as small as 1/10th of a cent up to $5.00 or more. Microcommerce transactions
in this range are important to online publishers that want to sell newspapers
by the article, cartoons by the strip, or music by the song.
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Emergence of v-commerce
using speech recognition technology: developing and deploying applications
to make e-commerce more accessible by using voice over the telephone as
the interface instead of a Web browser on a computer. The phone and the
Internet can also be used interchangably at the user's convenience. For
instance, a reservation that was made over the Internet could be changed
by phone at a later date. Or a client could verify a stock transaction
made over the phone by checking the clients-only area of his broker's site.
v-commerce will also enable customers to conduct transactions on the Internet
using speech commands instead of a mouse.
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As bandwidth increases, three-dimensional images that show the product
from a variety of angles will supplement or replace the flat photos on
most sites today.
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The emergence of extensive overnight shipping (sometimes free of charge!)
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