2)Consumers difficulties in online shopping(considerations that e-merchants should direct attention to and try to improve ) Not able to locate products quickly in a particular Web store or in the whole Web  Consumers are still not relying on computer images and information to determine the quality and fit of a product "hidden" costs such as shipping, handling and restocking fees, as well as possible state taxes is not always available up-front! Shipping fees aren't disclosed until right before the purchase is completed  Some companies list only their e-mail address on their Web sites and do not include theirs addresses, telephones and fax numbers on their Web sites.  Consumers are not warned about shipping delays and waiting time Price rates are not always better online Customers need to be told about delays and inventory problems while they are still researching their purchase online Bad customer service: sites do not respond to customers e-mails promptly  Some sites require that you provide name, address, e-mail and other information before it would tell you what the shipping costs would be! The deal will be over, right then Not all Web stores disclose their privacy policy: What kind of consumer info they gather and how they use it. Consumers do not find a privacy policy on the site, making them wonder whether their names and addresses and even credit-card number might be shopped around to the company's suppliers!  Return policies for defective or unwanted merchandise are not clearly disclosed  Warranties are not always clearly stated Not all web stores feature secure or encrypted transactions Some sites do not have or put their mailing address or phone number Confirmation of orders via e-mail is not available at all web stores Some customers still prefer to speak with a sales representative before making a purchase but this is not offered at all web stores Shopping on the Internet is still not easy, accepted or natural to consumers Consumers today still remain wary of the Internet. They are concerned about protecting their privacy and the security of their credit card information Many consumers do not have computers, or find them too difficult to use For many products, consumers still prefer the experience of shopping and selecting products they can see, feel, or try on in person Although the fixed boundaries of countries do not pose a problem over the Internet, language and cultural diversity exists along with different business traditions and conventions.