3) Consumers behaviors    Shopping by computer may be the biggest change in the way consumers make purchases Consumers still do not see the advantages of buying online Not all consumers complete their transaction online; many make the purchase at a store after using the Web to help narrow the search for a particular product! Reluctance to reveal personal information is a growing concern among online consumers Buyers don't have to put up with giving personal information before they know they want to do the deal Consumers are becoming more demanding Online consumers are often better informed than their offline counterparts Web consumers are armed with much more knowledge about choices and prices available to them Consumers are armed with software tools with online help as well as information that enable them make educated choices "Control" of the prices is becoming in the hands of the consumer ( perform cost-comparisons and claim faster response times) Credit cards frauds Creation of cooperative communities among online consumers. Customers can organize themselves together online and coerce businesses to sell to them at lower prices Unhappy customers can voice their frustrations publicly. as United Airlines frequent flyers do at http://www.untied.com Another examples are at http://www.yourcomments.com and http://www.comments.com Customers are confused and disappointed by online stores which are not able to replicate as strong brand imagery of the traditional stores Internet users are surfing for savings on the Net or  electronic coupon "clipping" Possibility of purchasing online directly from the manufacturers bypassing the middlemen or retailers Customers will be pleased if brick and mortars stores hook up their inventory systems to the Internet? This will give easier access to them and save time and may buy it offline if it is convenient! More people shop online, have trouble-free experiences, and tell their friends and relatives about them. This will help lessen concerns about credit card security will lessen According to a September 1998 study by Jupiter Communications, 47% of people are more likely to buy online with the addition of real-time customer interaction Wanted: Human Interaction Unless You're a Car Salesman A recent survey found that some online shoppers would buy more products online if they could speak with a customer service representative at the time of their purchasing decision. (CyberAtlas)  eCommerce will continue to dramatically change consumer lifestyles and behaviors